Graphic Design | Production | Some photography

Seasonal lookbooks for sharing with investors, potential buyers, and current clients.

Styling | Props

Photography shot for use in social media, lookbooks, and website. Working in tandem with the photographer on set, we created shots featuring styles and families that fit the mood of the seasonal launches, keeping in mind the layout, proportions, and negative space needed for the various uses.

Photo Direction | Content + Scheduling

Changed creative direction across our social media starting with our Instagram feed. Using our new seasonal photography and pulling inspiration from other pages, I created a feed that had a cohesive color palette and also showed off all categories that Raven + Lily had to offer.

Design | Production | Some concept

A partnership campaign between three High Point Market showrooms, Love is Found was a visual concept that showed off products from all three companies in a creative layout. Instagram posts were posted by all three companies in an effort to spread awareness and posters and cards were distributed at all three locations.

Art Direction | Design | Production

Jaipur Living held a Moving Sale in May 2017 right before their big Headquarter move. To get the message out the website was updated, eBlasts were sent out, PDFs of sale items were distributed and media was alerted.

Design | Production | Some concept | Website Design

Weekly eBlasts are sent out with varying target messaging including select collections, promotions and markets. GIFS can be useful when communicating promotions or wide selections of products. Corresponding website landers are created alongside some email campaigns. When partnering with another brand, we can then capture emails from their customers. For seasonal launches, a blog is created to go more in depth and set the mood.

Design | Production | Some image selection | Some concept

Bi-annual trade shows or markets call for new signage to mark new products and to refresh the showroom. The Marketing Team works with Sales to develop signage that helps sell the focus. Signage art direction and production is produced solely by me with approval from the Director of Marketing and after consultation with our Showroom Designer.

Co-Lead | Design | Concept | Production | Some photography | Organization | Project Managing

My largest project every year is creating a catalog that contains all products the company carries. That includes over 700 items, sorting them by style and combining with inspiring editorial collages and images.

Design | Photo manipulations | Production | Image selection

Jaipur Living releases a series of ads every month based on upcoming events, different campaigns and promotions.

For this project, I helped create a personal logo for an interior designer with her initials. The inspiration came from the font Didot and she was interested in negative spaces. The objective was to create a timeless and elegant logo that could represent a strong and classic designer.

These projects were created while at the UGA Office of Development and Alumni Relations. They range from social media graphics to cards and posters for various school events.